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"Barcelona GO!" by Rob Whitworth is absolutely amazing. Definitely some head scratching techniques, but here’s the production summary:

My time in numbers: 363 hours work, 75 Hours Logistics and Travel, 31 Hours Scouting and Location Finding, 78 Hours Shooting, 179 Hours Post Production, 26014 Camera Raw Files, 817gb of data

Using basic features of Instagram, we built a collection ‘website’ inside the app, echoing the main concept of IKEA PS 2014: ‘Always on the move’. It is designed for smartphones which are always at hand. It provides great native experience for Instagram users.

Extremely clever way to approach Instagram’s platform that not only provides a way to browse through “product pages” but also incorporates user-generated content through photo tagging. All native features to Instagram, rethought for an unconventional purpose. Just make sure you’re in grid mode!

They won’t have a steering wheel, accelerator pedal, or brake pedal… because they don’t need them. Our software and sensors do all the work. The vehicles will be very basic—we want to learn from them and adapt them as quickly as possible—but they will take you where you want to go at the push of a button.


We’re planning to build about a hundred prototype vehicles

Google is carefully iterating on their self-driving car and it’s awesome to see that they’re approaching it using a lean methodology. Removing unnecessary parts and features to focus on their minimum viable product, prototyping and testing over and over (Build, Measure, Learn), understanding what works and what doesn’t, and refining based on qualitative and quantitative data. Can’t wait to see these cars transform over time.