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They won’t have a steering wheel, accelerator pedal, or brake pedal… because they don’t need them. Our software and sensors do all the work. The vehicles will be very basic—we want to learn from them and adapt them as quickly as possible—but they will take you where you want to go at the push of a button.


We’re planning to build about a hundred prototype vehicles

Google is carefully iterating on their self-driving car and it’s awesome to see that they’re approaching it using a lean methodology. Removing unnecessary parts and features to focus on their minimum viable product, prototyping and testing over and over (Build, Measure, Learn), understanding what works and what doesn’t, and refining based on qualitative and quantitative data. Can’t wait to see these cars transform over time.

412 Giraffas restaurants in Brazil have a pretty neat physical-to-digital game that allows you to transform the tray and paper used for your meal, into a soccer shoot out

"JohnnyExpress" by Alfred Imageworks

Amazing cover of Duran Duran’s “Ordinary World” by Joy Williams.