"19 out of 20 times when someone used Foursquare that had the business up front and the party in back they either went to business or they went to party, not both."
"How do we take all of those different lego pieces (statistical data points) and assemble them in a way that really makes sense for the things that we can do with phones in 2014?"
"People don’t want to have their face on a map. They don’t want to be precision pointed at a lat/long so someone can find them at a park."
"To be able to look and see these people are online, these people are offline, this person’s active, this person’s not. What does that version of a buddy list look like when it’s on your mobile phone and it has some element of location and it makes it easy to connect with people?"
I’m extremely excited to see the future of Foursquare and Swarm. The idea that your lock screen is now the new newsfeed is one that not many apps take full advantage of. Knowing one’s location and being able to contextually display relevant information is a powerful way to help guide a user through daily activities and exploration, but also, on an experience side, be able to build trust between service and user. Starbucks uses this approach to display your Starbucks card on your lock screen when you’re near a location that you explicitly mark as a favorite.
Would I want an app that pushes a message to me about the ice cream across the street when it knows that I might not have a sweet tooth (based on the lack of dessert shop check-ins)? There’s a chance that I might find it annoying and block push messages from the app altogether. Now, say I have a history of checking in to dessert places, that all happen to serve tiramisu, every Friday night, and from then on, on Friday nights, I start getting tips and recommendations from friends of places I might’ve never been before, or are highly recommended by the community. The service would be much more useful for me. Count me in.