The Opening Ceremonies are happening now, live in London. The problem? NBC is forcing those in the US to wait until primetime, 7:30PM and watch it as a pre-recorded event. The Olympics this year will have a huge presence on social media. Twitter has a dedicated page for #Olympics where content is being curated by people like Hope Solo, Michael Phelps, and LeBron James. Everyone who is able to watch/participate in the event is tweeting and posting on Twitter and Facebook in real-time (see LeBron’s tweet), and those of us in the US who can’t, are left in the dark.
Excited to watch the Olympics live on NBC next year #yutz’s— howardlindzon (@howardlindzon) July 27, 2012
Meanwhile, NBC is tweeting spoilers and now I know that the Queen and James Bond are in the show. Hopefully NBC will realize this was one huge missed opportunity. And judging by the complaints on the Internet, they just might reconsider airing the closing ceremonies live, or at least offer a livestream.