People purchase directly from your Instagram post by commenting “buy”. No linking off Instagram, no shopping carts or checkout process.

Chirpify looks extremely simple to use and looks like it won’t interrupt the content browsing experience on Instagram too much (most of the friends posts are of goods anyway). I haven’t been able to try it, but I wonder what might happen if an item is sold and someone else comments “Buy” on the post. Would you need to remove the listing from the Chirpify dashboard, and if so, does it remove the post completely off of Instagram? I can see how this will work great for crowd engagement, like purchasing items w/ large inventory from large retailers, selling deals/coupons, donations, and giveaways. To monetize, Chirpify takes 5% of the transaction. Will be interesting to see how the IG community adopts the service.